OLD BRAND
UPDATED BRAND
Villa Musica
The Music Cottage provides a truly holistic and caring approach to developing children to have a great love and appreciation of music from newborns through to students aged 18. They realised they needed to shift from their old name and look as it was not reflecting the evolution of the schools full offering. The client had come up with their new name and engaged me to further define their brand offering, persona and visuals. The Brand Identity System needed to stand out from competition and move away from more traditional and expected motifs. It was an opportunity to define Villa Muscia as a contemporary, dynamic and leading music school. The ELC part of the school was to retain the original name and fall under the new master brand, Villa Musica. We created a system that allows the inclusion of this sub brand and for future branding of individual music programs. Project included all brand development, design & guidelines, promotional items, signage concepts, interior concepts and internal documents.