Storyscape is an Arts, Community, and Social Change organisation that works with people in creative ways to harness the power of storytelling.
BRIEF
Requiring a new website and social presence, Storyscape realised it was an opportunity to pause and review their brand. Whilst still feeling connected to their original mark, they felt there was disconnect in their brand story in representing the work they do and the creative space they work in. In addition,  Storyscape works closely with Aboriginal communities, and felt it was important to respectfully move away from any kind of Aborignal resonant visual references. 

STRATEGY
Working together to rearticulate their brand positioning and purpose, we used the Storyscape existing logo as a starting point and evolved this to a mark that represented amplification and impact. An extended  visual brand was created that reflects the framework provided to help others discover, tell and share their own stories. A bespoke hand made feel that reflects individual experiences and the uniqueness of each and every project. 

AWARD
Storyscape yalinguth was awarded a Highly Commended gong at the premiers design awards at the NGV in 2022.
STRATEGY
Competitive Research
Stakeholder Interviews
Brand Strategy


CREATIVE
Visual Identity
Art Direction
Brand Guidelines
Proposal Templates
Social Media Design
Digital Assets


ACTIVATION
Website Design
Promotional Merchandise
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