IQ Group helps financial services organisations navigate change so they are confident that their processes and technologies are compliant and designed for success in an ever-changing environment.
The IQ Group visual brand had been moderately modified over it’s 20 years, but the current version needed to be simplified in a visual brand refresh that would strip away the tagline and leave the company name as the hero. The existing core brand colours needed to be preserved, but an extended colour palette and visual language was needed to advance the brand and strengthen its market presence while communicating the essence of the brand.
There is no shortage of consulting firms in the financial services industry and IQ Group had the challenge of clarifying their differentiators and service offering - and then communicating this through every brand touchpoint. What came up trumps every time - the people. Their ability to balance the expert, serious and professional, with fun, down to earth and approachable. A talent to ‘cut through’ head in the right direction and get the job done.
Competitive Research / Audience Messaging / Brand Strategy
Visual Identity / Art Direction / Brand Book & Guidelines / Corporate Collateral / Pitch deck / Social Media Design / Digital Assets
Communications Strategy / Employer Brand Workshops / Content Development / Signage / Promotional Merchandise