Mortim was taken over by new management who saw the need for a change. We went through a competitor & internal review. This revealed the connection that the existing stake holders had with the brand. To retain this but also signify a new energy we designed a brand refresh. This sent a strong and reassuring message internally and externally about the new direction and status of the company. We went with a green that allowed for better consistency across a wide range of material (offset and digital printing). In this design we also ensured a brand mark that was more user friendly for all its applications from timber stamps through to product sub brand.
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